“Christa is the epitome of revenue management. I honestly do not think I have met anyone with such a passion and understanding of revenue management like Christa. Having worked at both the corporate and hotel level in everything from limited lodging to luxury brands, she has a tremendous breadth of knowledge of the hotel industry as a whole. Of Christa’s many talents is her ability to work well with all levels staff and make revenue management fun while producing results for her hotels. A strong analytical mind, excellent technical abilities and terrific interpersonal skills make Christa an asset to any company.”
Lesa Underwood, Sales and Revenue Management, Marriott International

“Almost immediately upon joining Joie de Vivre Hotels, the portfolio began to see an increase in revenue and market share by implementing standards and procedures across the brand. Christa whole-heartedly built the revenue management department from the bottom up and fostered a respect for the discipline amongst senior management. She is dedicated to revenue optimization and is diligent about ensuring profitability. She is also very dedicated to her team, a great teacher and mentor and responsible for much of her team being promoted into senior and/or regional roles. I still seek Christa’s advise on revenue management and would hire and/or work with Christa again without hesitation if the opportunity arises.”
Shane Ashbrook, Cluster Revenue Manager, Joie de Vivre Hospitality

“Christa was always an extraordinary professional when it came to Revenue Management….. In particular, it was her ability to balance the needs of the clients against the needed reality of profitability maximization that set her apart from the rest….”
Christopher Hamaway, Senior Corporate Director – Global Sales Office, The Ritz-Carlton Hotel Company, LLC

“I have had the opportunity to work with Christa in two different capacities, most recently on the Ritz Carlton Regional team where she was responsible for revenue management for our hotels west of the Mississippi. Christa was very effective in analyzing hotel pricing, inventory management, and selling strategies and refining them to favorably impact market share. She was able to do this on a very tactical level by reviewing things like web sites, packages, and segmentation and also on a strategic level working with General Managers and Executive teams to develop effective hotel positioning and overall group and transient selling strategies. Christa earned the respect of her peers on the regional team and of senior property leadership and was key in helping us generate strong share results.”
Hank Biddle, Senior Vice President, The Ritz-Carlton, Western Region

“Christa ran the revenue management and reservations department for JDV Hospitality. She created our entire revenue management program from scratch and trained and advised all of the General Managers on strategy and process. Beyond being extremely knowledgeable and hard working, she was always kind, upbeat and available. Christa is a pleasure to work with and a true professional in her field.”
Marc Terrier, General Manager, Joie de Vivre Hospitality

“Christa has a sharp comprehension of the complexities of pricing and revenue management on a broad scale while also promoting the detail needed to be successful.Her creative ideas brought value to the property and the organization. While balancing competing demands she ensured she was an available resource to her colleagues and her team.”
Jennifer Blackmon, Director of Sales and Marketing, The Ritz-Carlton, Phoenix

“Ms. Christa King is highly regarded as an expert in the field of revenue management in the luxury and full service hospitality industry. Ms. King is a natural leader and analyst. Her direct reports admire and respect her vast knowledge, as do those with whom she reports. Ms. King fosters a work environment of high trust and low fear, which inspires peak performance and engenders individual ownership. She has a very practical yet sophisticated approach to problem solving, market share growth and channel management. Ms. King communicates with a high degree of precision the revenue strategy of the individual business unit, the region and the brand. She masterfully leads measurable results amongst corporate, ownership and property stakeholders. She has a refreshing and collaborative style that is refreshing compared with the tendencies of many of her peers that can be purely data driven. I would highly recommend Ms. King and I am grateful for the experience of working with her as my guide.”
Timothy Rutland, Director of Sales & Marketing, The Ritz-Carlton, Marina del Rey

“Christa is an incredible leader and teacher. She emphasizes the development of her associates and ensures they have the resources and support to be successful. Christa embraces challenges and has proven herself to be a visionary leader within the Revenue Management discipline. It was truly a delight working with Christa! And I hope one day our career paths cross again!”
Heather Warner, Revenue Supervisor, Marriott International

“Christa provides excellent leadership, strategy, and insight in the revenue management field. She is outstanding in managing change, developing associates, and identifying opportunities. Her incredible knowledge in total hotel revenue management, space optimization and sales, make her an invaluable asset.”
Kris Bielefeld, Director of Event Planning and Operations, Portland Marriott Downtown Waterfront

“Christa King offers a wealth of revenue leadership experience and expertise. As a consummate professional with innate business sense and market knowledge, she is capable of delivering a quick, yet fully developed assessment of a hotel’s pricing, positioning and selling status. She successfully developed a strategic and targeted plan to redirect revenue strategies for a $150 M property and repositioned it as a market leader in occupancy and rate.”
Edward A. Mady, General Manager, The New York Palace

“I had the distinct pleasure to work with Christa during my tenure as Regional Director of Sales & Marketing for TPG on several hotels within my region. Christa’s professional attributes and personal interaction and communication with colleagues and associates as well as her knowledge was nothing less than ‘brilliant.’ In addition to her strength in revenue management, Christa has a solid understanding operations, sales, and finance. She is quite inspirational when mentoring, motivational when coaching, and is clear in her communication when establishing goals and objectives. Our time spent together was one of the most rewarding in my career as I learned so much from this dynamic woman – whom I have the upmost admiration and respect for.” Christopher Tompkins, Vice President Sales & Marketing Trans Inns / VOS Hospitality

“Christa is the epitome of a revenue management professional. Her many years of experience in the industry provide a dynamic approach to analyze diverse markets and provide ideas for greater revenue generation. Not only is Christa a stellar individual for revenue maximization, but she is pleasant to work with and provides great communication between the field, management company executives and ownership.” Tammy McGinnis, Brand Regional Revenue Manager at Remington Hotels

“Christa is a true professional. She is one that can always be counted on for guidance and direction in any situation. Excellent at analyzing data, a strategist and perfectionist. A true asset to any organization.” Shannon Gilbert, Director of Sales and Marketing at The Ritz-Carlton